QFT:
To really think about design, you need to learn and think about everything other than it. Design is a vessel: the most important part is what it holds. As makers of things, the work gets better from outside influences, and gives us clarity about the purpose of the work: to inform, to persuade, and to delight. We’ll spend some time ruminating on what it means to delight our audiences, think of different ways to do so through mechanisms like storytelling, and realize that the real benefit of making anything is to nourish lives.
Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness. about things that can be other than what they are. the technical know how, the skill, the craft the art. — involved in production, manufacturing, & making. —Aristotle
(mean what you do, innovate by experimentation!, tell the truth)
“The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.” —Niels Bohr
Embracing paradox. Merging two incongruent ideas. Telling stories. The world and our perception is malleable.
